Olympic design

As I watched the Olympic games almost every day until the end, I was very impressed with not only winning Canadian medals, but of the Canadian design displayed. The graphic identity created is unique and youthful. I think it showcases Canada as the host country very well. From the pictograms to the ticket designs, it keeps a consistent feel throughout. I would have to say the medal designs were my favorite pieces from the whole campaign. At first, I wasn't sure about the podium design, but now I do agree it was a good choice.


Each medal features contemporary aboriginal artwork